The audit

The audit is reading your own AI resume: asking several models the questions your buyers and employers are asking, and reading the answers as a stranger with money at stake would.

The book's own term for the first exercise it sets.

Closest commercial equivalents are an AI visibility audit or a brand perception check, both of which are usually sold rather than done in an evening.

A rank check tells you where a page sits. An audit tells you what a model says about you when nobody is watching.

A one-off search shows a result. An audit reads the synthesis, notes the citations behind it, and classifies what it finds.

The book says the audit takes an evening and that four findings are possible, each setting a different work plan: accurate and strong, thin, outdated, or wrong. Its bluntest line is that most readers will screenshot the questions and never open a model to ask them.

Read about the book's argument.