Chapter 8
Handling Genuine Negatives
What does the chapter Handling Genuine Negatives cover?
True negative content is managed through response, resolution and record-building, because the machines read all three. Every business and career accumulates genuine negatives, and in the AI era the discipline is making sure the record around them says the right things.
It runs in 4 named sections:
- Respond where the negative lives
- Resolve what is resolvable
- Outweigh with genuine substance
- What never works